Hello! I am Vineetha Athrey. Over the last ten years I have donned three wildly different hats – Software Engineer/Business Analyst at the I.T. services company Tata Consultancy Services, award-winning Financial Journalist at the business news channel CNBC-TV18 and now Author, Speaker, Entrepreneur. I am also Asia’s ONLY Impact Corporate Storytelling Coach. My work allowed me to interact closely with a variety of top achievers – Business leaders, Entrepreneurs, Investors, Venture Capitalists, Nobel Laureates, Politicians, Sports stars and Movie stars, etc – and over the years all these interactions have bolstered my model In The Zone, All The Time™.
When I lost my mother to breast cancer in 2007 I explored the best of conventional self-help and vanilla motivation. I read hundreds of books, attended seminars and programs, and invested a lot of time and money on self-development. To my dismay, NOTHING WORKED beyond three days and the only development that happened was SHELF-DEVELOPMENT!!
As an avid reader since childhood, I then looked at the question of purpose, creativity and high-performance through the lens of Neuroscience, the Psychology of Motivation and Eastern Spirituality, and designed a unique, 100% ORIGINAL approach that revolutionalized my life. For the first time something WORKED for me consistently! Over the years I shared it with other people – friends and clients – and it helped them make powerful changes in their lives as well. But the turning point that led to this book was an extremely moving incident that happened in December 2013 involving a French Tibetan Buddhist nun. You can read my personal story by clicking the My Story button below.