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Is this true for you? (please check the ones that apply)
You are not alone. Most of my clients, friends and acquaintances say that this is a constant feature in their lives! Does that happen to you also, at least sometimes? Amidst an unending stream of choices you find many interesting things to do, get really fired up, but soon run out of inspiration and creativity – OUT of ‘The Zone’. So you buy piles of motivational books, talks and videos, and often find yourself at Date with Destiny-type programs hoping to find some SPARK that would (hopefully!) put you back in the zone of high-performance – at work and/or in life!
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On the other hand
Think about one area that matters a lot to you. It could be technology, photography, entrepreneurship, food, travel – anything! Think of one person who is a top achiever in that area. YOUR role model. Someone who lives the exact kind of life that you would love to! For me, that is Richard Branson. Who is that person for you? Imagine this person for a moment when he is doing some really cool work that could make a big impact, and in the process bring him more money, more freedom, and more satisfaction. Imagine a typical week in his life…
Do you think a regular week in his life is a combination of great days of inspired action and crappy days of self-doubt and negative self-talk such as, ‘Life is a bitch’, ‘I have never been lucky’, ‘Things never work out for me’?
Do you think he spends an insane amount of time in absolutely unproductive rants with other “like-minded friends who are going through as much s**** as you are and hence, get it!”
Do you think his personal library is a never-ending array of self-help, motivational books and feel-good tapes that promise fulfillment, peace, and “connecting-with-the-universal consciousness”?
Do you think he spends most part of his week desperately waiting for the weekend to “recharge his batteries”?
The answer is a big NO!
The reason is
No matter how bad the situation and what the challenge, top achievers manage to stay IN THE ZONE of inspiration, creativity and high-performance most of the time and create the kind of life and work they LOVE, while everyone else around them might be losing it to a host of inconsequential, operational issues! That’s the critical difference between a top achiever and an also-ran.
Can YOU imagine living like that for just one day?
Staying ‘In The Zone, All The Time™’ is all about being creatively driven by your highest purpose and ambition, without letting the smaller inconsequential concerns drag you down. It is a tool to staying motivated to create your best work, be your best self, and have the best relationships any time, all the time.
That is the promise of my book – Sexy Successful Spiritual™
Sexy Successful Spiritual™ is a complete anti-thesis to all conventional self-help and plain vanilla motivation! The best part is it is so PRACTICAL! I developed this a few years ago at a critical point in my life when I needed a practical model that would enable me to live with purpose, creativity, and high-performance in the war zone of my daily life and not just in books/theory! Since then, this concept has transformed several lives, including that of a French Tibetan Buddhist nun! (More on this here) Now, in this book and in my talks, I bring this concept and techniques to YOU.
Hello! I am Vineetha Athrey. Over the last ten years I have donned three wildly different hats – Software Engineer/Business Analyst at the I.T. services company Tata Consultancy Services, award-winning Financial Journalist at the business news channel CNBC-TV18 and now Author, Speaker, Entrepreneur. I am also Asia’s ONLY Impact Corporate Storytelling Coach. My work allowed me to interact closely with a variety of top achievers – Business leaders, Entrepreneurs, Investors, Venture Capitalists, Nobel Laureates, Politicians, Sports stars and Movie stars, etc – and over the years all these interactions have bolstered my model In The Zone, All The Time™.
When I lost my mother to breast cancer in 2007 I explored the best of conventional self-help and vanilla motivation. I read hundreds of books, attended seminars and programs, and invested a lot of time and money on self-development. To my dismay, NOTHING WORKED beyond three days and the only development that happened was SHELF-DEVELOPMENT!!
As an avid reader since childhood, I then looked at the question of purpose, creativity and high-performance through the lens of Neuroscience, the Psychology of Motivation and Eastern Spirituality, and designed a unique, 100% ORIGINAL approach that revolutionalized my life. For the first time something WORKED for me consistently! Over the years I shared it with other people – friends and clients – and it helped them make powerful changes in their lives as well. But the turning point that led to this book was an extremely moving incident that happened in December 2013 involving a French Tibetan Buddhist nun. You can read my personal story by clicking the My Story button below.
``Vineetha believes that rules are meant to be broken. She gave up her career as an Engineer, to the daily thrills and challenges of being an Author, Speaker and Entrepreneur. She aims to bring value to other lives and businesses by giving perspectives, framework and tools with game- changing ideas``
The Hindu
``Vineetha Athrey's debut novel offers a model that lets you handle pressures and emerge successful ... The book is Vineetha's attempt at a fresh perspective to the world``
Style Whack
``What happens when a successful financial journalist quits a lucrative job and goes on to pursue a new road? Well, we find a new author who is not just passionate about writing but also wants to make a change``
Indian Express INDULGE
``High profile corporates turned up at Vineetha's book launch. Vineetha Athrey and Chief Guest Shruti Shibulal regaled the attendees with excerpts from the book, the idea behind it and tales of their friendship``
Bengaluru Chronicle
``The Success Mantra... Vineetha Athrey is gung-ho about reaching out to the world``
All About Publishing
``This book is a complete antithesis to everything that has been passed on under self- help, plain vanilla motivation and conventional spirituality``
The Economic Times
``The book gives a formula to create a successful work-life balance``
"The book is a bold move because sharing your personal life and learnings with others involves a lot of courage and Vineetha has surely succeeded in doing so."
"Vineetha is someone who has had game-changing experiences. What she has done is she has brought these experiences to life through her book. I am sure whatever she has shared comes from what she has gone through, and she has shared some very interesting things. She comes across as someone completely honest. What she has written here will change many other lives in a big way."
"It's not necessary that someone who is 50yrs old and is wise and has seen the world is good enough to write self help. I fully believe that it's your experiences, what you learn from them, no matter what your age or what you have done, and how you convey the message is what makes you credible"
"I had met her mom in the last stages of cancer so in a way I have seen her overcome all that and she has helped me some times"
"Vineetha's talk was mind-blowing and amazing! I am looking forward for her book. I think it will completely change my perspective and also improve how I connect with people."
"It's the kind of experiences that Vineetha has gone through that lends credibility to what she has written"
"I think there is a lot of alienation in the society. The work pressure we have, that's what is making people disconnect. A book like this would help someone understand life better and deal with it"
BELIEFS
There is one thing that can stop you from being a top achiever - Your Beliefs! Do you have some strong beliefs? What are they? Do they fundamentally define you? Read some of my beliefs here (extremely crucial, not to be skipped)!
Now think about this - what do you believe about the world, what matters to you, what pisses you off, what aspect of your life and work you wish were different. Trust me, if you are extremely clear about your beliefs you are already way ahead in your game because you have a clear purpose. On the contrary, look at any average person around you. I guarantee that the main reason he/she is merely “hanging in there” and not “rocking it” is because of his or her BELIEFS – what he (or she) believes to be true about himself and the world. You can crack anything if that is supported by your strongest beliefs!
My Big Promise to You: IF you have some idea about what your beliefs are and where you want to be, but are unable to get there due to external pressures or your own negative self-talk then this is what I/the book can do for YOU:
You will get a PRACTICAL formula that will enable you to become an unstoppable high-performer, be charged with creativity, and create a kick-ass life you love. That is my big promise to you.
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